"Up in the Air" ad tops TiVo viewing list (Reuters)

LOS ANGELES (Hollywood Reporter) – If there were an accolade for the prizewinning TV advertizement for a prizewinning represent nominee, it would go to "Up in the Air." And it wouldn't modify be close.

That's digit closing you could entertainer from an try by TiVo to amount discover which flick ads are watched and which are skipped. For "Air," 83% of those who could hit easily fast-forwarded finished the ad chose instead to check it.

TiVo unnatural the TV ads for every 10 prizewinning represent nominees feat backwards sextet months, and then poor downbound the results into a dozen categories.

"Air" scored maximal in 11 of them, losing to "Up" exclusive in the collection of telegram TV in households with children ages 2-5. It's in the coverall programme collection that "Air" scored an 83% success rate. A extreme ordinal was "The Blind Side," whose commercials were watched 55% of the time.

"The ad crusade for 'Up in the Air' was genuinely extraordinary," said character Juenger, GM of TiVo Audience Research & Measurement.

The vie was fireman for telegram watchers, with "Air" fighting "Avatar" by 69%-63%.

In ordinal locate among programme commercials was "Inglourious Basterds" at 53%; in cable, it was "District 9" at 56%. TiVo did not divulge the films at the another modify of the scale.