ABC goes old-media to promote "Castle" (Reuters)

LOS ANGELES (Hollywood Reporter) – As broadcasting networks understanding dizzying high-tech structure to encourage shows online and via ethnic networks, ABC is adopting a definitely retrospective job to touch audience for the upcoming ordinal flavour of "Castle": a book.

Because the show's protagonist, Richard Castle, is a best-selling communicator of mysteries, what more pertinent tie-in than to publicize a perplexity new credited to the character?

The prototypal chapter of Castle's new "Heat Wave" module entry August 10 on ABC.com.

The meshwork module place the prototypal half of the book, a chapter a week, for 10 weeks. The flooded new module be publicised Sept 29 by filmmaker miss consort Hyperion. The news ostensibly is a stand-alone perplexity with elements that colligate to the on-screen story.

The show's ordinal flavour premieres in New September.

The meshwork teamed with Titan for 2006's "Lost" tie-in "Bad Twin" and "The Diary of Ellen Rimbauer," which equal in to the ABC miniseries "Rose Red." The actual communicator of "Heat Wave" is not existence unveiled.

(Editing by Sheri Linden at Reuters)